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Author: Kevin Perlmutter

Shoplifting and Silence at Amazon Go

August 10, 2018

By Kevin Perlmutter

Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of …

Sonic Innovation: The Next Frontier

January 31, 2018

By Kevin Perlmutter

Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected …

Innovation Inspiration from The Summit

November 8, 2017

By Kevin Perlmutter

I had the privilege of attending the inaugural AT&T Business Summit. The goal of The Summit, according to Thaddeus Arroyo, …

C2MTL — Inspiration From the Big Top

June 1, 2017

By Kevin Perlmutter

C2 is a literal circus, with a “360 Big Top” mainstage, and Cirque du Soleil as a founding partner, inspired …

Addressing Today’s Top Brand Challenges With Sonic Identity

February 1, 2017

By Kevin Perlmutter

The bar for brand experience has never been higher. Today, marketing and customer experience leaders are in pursuit of the …

Music Studio Innovation Guy Can’t Sing or Dance

January 18, 2017

By Kevin Perlmutter

But we’ve got rhythm… Every day I’m surrounded by talented musicians and tempting instruments, but if I dare to pick …

‘Hear This’: Q&A with Kevin Perlmutter, Made Music Studio’s EVP, Chief of Innovation

November 3, 2016

By Kevin Perlmutter

Originally published on Now more than ever brands are realizing the importance of using music and sound to strategically engage …

Are Brands Neglecting the Most Intuitive Sense?

May 13, 2016

By Kevin Perlmutter

Intuitive. It’s become an overused word at this point, don’t you think?  Simply being visually intuitive is no longer enough. It’s …

Brand Love in a Swipe Left World

January 25, 2016

By Kevin Perlmutter

I’m fascinated by Tinder. 1.4 billion swipes per day. Talk about tapping a market. I can’t help but think about …

Igniting the Senses in Branded Spaces

November 13, 2015

By Kevin Perlmutter

What are the best ways to ignite peoples’ senses in branded spaces? That’s the question that we — Carey and …

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