The Sonic Boom: Join the Movement

It’s been a whirlwind of a week for the launch of The Sonic Boom: How Sound Transforms The Way We Think, Feel, and Buy! Here’s a recap of the best of the best – it’s not too late to share and be a part of the movement.

TIME: “Harvest Boon: 7 Great Fall Books” by Eliza Gray and Claire Howorth

NPR: “From Sizzling Fajitas To The Super Bowl, How Sounds Help Sell”

Inc: “How to Use Sound to Define Your Brand” by Jill Krasny

Advertising Age: “What Does Your Brand Sound Like?” by Max Willens

BuzzFeed: “How Much Do Brands Control Your Brain?” by Julia Furlan

Mashable: “33 Musical Earworms You Can’t Escape” by MJ Franklin

Fast Company: “What Does Your Brand Sound Like?” by KC Ifeanyi

WIRED: “How the Super Bowl and Sizzling Fajitas Manipulate You With Sound” by Nick Stockton

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